It’s difficult for a small business with a small budget to manage their marketing strategy effectively and trying to get more sales.
According to Forbes, only about 300 of the 600,000 businesses that are launched annually are funded by VCs. This means that most new businesses are started with a limited fund.
What your small business needs are more marketing to increase brand awareness, and convert visitors to customers. Thus, online marketing should be added to your marketing strategy. Here are some tips on how you can increase your business revenue and earn more.
1. Keep your active website very active.
Website with a good landing page and CTA (Call-to-Action) can help you get more engagement with your target audience at a small cost. Present your brand, products or services on your website and tell visitors brand storytelling. Update your website regularly and frequently, added company news, activities, and events or discounts/offers to keep them coming back. Invite visitors to subscribe and give them some gift like e-book, discounts, special offers in return.
2. Create an effective content marketing plan.
Think of your content like a movie, you need to have the plan to walk your audience through to the conclusion. Content helps to convert your visitors to customers. Brand’s storytelling marketing is another way to promote your brand. Create shareable and interesting contents to spread out your brand awareness, generate leads, delight your customers. A good brand will turn them into your promoters.
3. Chose the right social media platforms to engage with your local community.
Share contents on the right social media where your target audience are, analyse the outcome, keep the records of the best practice in order to build the brand name in the community. To understand where, when and why they are on those social media networks you must create at least a buyer’s persona for your social media plan.
4. Grow your email list.
Email marketing is the most effective way to promote your products, communicate with your customers and reach your business goals. Build a subscription form on your website and collect email address.
5. Optimise your online marketing budget.
It’s important to analyse all your online marketing channels, social media platforms, website traffic, and content marketing plan that work out well for your brand. There are 5 ways to optimise your digital marketing budget by Entrepreneur.
6. Building strong customer relationship.
It’s important to keep your customers happy and satisfied as this will build up customer loyalty. To achieve this goal, you should make it a priority to improve customer relationships. Know more about your customers, don’t ignore their complaints, keep in touch with them regularly, and interact with them like a human being, etc.
7. Be different and more creative.
If you’d like to stand out in the industry, you need to be more different in creativity and productivity. It’s not easy to do as it said but how to be creative when you’re not naturally creative by HubSpot may help to draw a picture for an idea.