Content marketing is an important method in business goals. Companies are creating and sharing valuable information that is entertaining, educational, or interesting with the purpose to build a strong relationship with the target audience and finally generate more revenues. Content comes in many forms such as videos, blog posts, podcasts, e-books, newsletters, social media messages, and more. But how to deliver this useful content to the right audience in the right place and at the right time. Here is 2017 content marketing strategy you should consider:
Consider the business outcomes carefully.
What would you like to achieve in terms of business goals and objective?
Consider the competitive survey.
Make a list of your competitors, keep records of their activities and outcomes with as many details as possible. What’s their achievement and what’s their mistake? Audit their best practice content and determine how you can be different to earn more money.
Consider content survey.
Consider buyer’s personas.
What type of potential customer or existing customer you want to reach. What are their interests and pain points? Develop a complete buyer’s persona of each type.
Consider problem and opportunities.
You need to plan in advance to overcome challenges. Consider what is the problem such as lack of trained staff, not enough resources, inconsistent quality, rising competition, and uncooperative management.
Consider brand storytelling.
Brand storytelling is the best way to communicate to your audience. It defines your value proposition and sets the tone for long-term customer relationships.
Consider media channel plan.
Publishing your content to the right place at the right time to reach out to the target audience, you will need to consider effective social media platform or media channel that are best for your business.
Consider the results and evaluation.
What are your success, mistake, and achievement? Consider the results such as the number of likes, shares, comments, subscribers, and page viewers. Evaluate the results to the best practice and take note of any mistakes for the next strategy to drive growth and success.
Over to you!